Algorithms, networks and consumer mindsets are constantly changing. meaning what worked on social last month may not work today. To keep up, social marketers need to adopt a testing mindset for continual learning and improvement.

However, that doesn't mean testing everything for the sake of testing. For conclusive results, A/B tests should be designed around specific metrics that ladder into your social strategy and goals. This worksheet serves as a space to document everything you need to execute social media A/B tests. Use it to fill in your:

  • Test goals and hypotheses
  • Design details for A/B and multivariable tests
  • Results and analysis

Plus, we've also included an additional spreadsheet template so you can easily track your results. Use this worksheet to plan better social media A/B tests today.